When the ONUS x CoinMarketCap Airdrop rolled out in March 2022, it quickly became one of the most talked‑about promotions in the crypto space. The collaboration paired ONUS a multifunctional blockchain token focused on DeFi and cross‑chain interoperability with CoinMarketCap the world’s most‑referenced crypto price‑tracking site, delivering a $50,000 prize pool and attracting over six million participants. Below you’ll find everything you need to know about the campaign, how it worked, and what it means for future airdrops.

What Was the ONUS x CoinMarketCap Airdrop?

The airdrop was a joint marketing push designed to boost ONUS’s brand visibility among CMC’s massive user base. Launched on March 1, 2022, the promotion ran for exactly 20 days and ended at 12:00UTC on March 20, 2022. A total of 75,000ONUS tokens (roughly $50,000 at launch) were set aside for distribution.

Key facts:

• 75,000ONUS tokens allocated
• 5,000 winners selected randomly
• 6,277,789 total participants
• Prize distribution via RICE Wallet within seven business days after the campaign closed

Eligibility and Participation Steps

To qualify, users needed to complete a few straightforward actions:

1. Add ONUS to their watchlist on CoinMarketCap (Step1).
2. Follow ONUS’s official channels on Telegram, Twitter, and YouTube.
3. Verify their identity through the CMC participation form (email confirmation and CAPTCHA).
4. Provide a Binance Smart Chain address via the RICE Wallet app for prize delivery.

Winners had to confirm their reward details before 00:00(UTC+7) on April1,2022. Failure to do so meant the prize was forfeited.

Campaign Metrics and Results

Even by today’s standards, the numbers are impressive. With 6,277,789 participants competing for just 5,000 spots, the odds of winning were about 0.08%-a classic example of scarcity driving virality.

The campaign’s 20‑day window allowed for sustained buzz while maintaining urgency-a balance many later airdrops tried to emulate.

Token, Wallet, and Blockchain Details

ONUS operates on the Binance Smart Chain, offering low‑fee transactions and fast finality. The token’s current price (September2025) sits at $0.6956, with a 24‑hour volume around $1.26million.

The RICE Wallet, available on Google Play and the App Store, served as the distribution channel. By requiring winners to claim rewards through the wallet, ONUS onboarded thousands of new users to its ecosystem, instantly expanding its active user base.

Impact on the ONUS Ecosystem

Beyond the immediate marketing lift, the airdrop contributed to several longer‑term developments:

• Completion of the 2‑year token vesting schedule on July17,2025, unlocking additional liquidity.
• August2025 fee reductions for VIP tiers-makers pay 0.01‑0.02% and takers 0.025‑0.05%.
• VIP3 tier requirements halved from 5,000 to 2,500ONUS, encouraging more traders to lock tokens.
• Automatic conversion of delisted tokens (BakeryToken, Hifi Finance, Self Chain) to ONUS for balances above 100USDT, creating extra buying pressure.

These updates show how the airdrop was a catalyst for broader platform enhancements, reinforcing ONUS’s position in the DeFi space.

Lessons for Future Airdrops

Several takeaways are worth noting for anyone planning a similar campaign:

1. Strategic Partner Selection: Pairing with a high‑traffic platform like CoinMarketCap provides instant credibility and reach.
2. Clear, Simple Steps: A three‑to‑four‑step participation flow keeps friction low while still gathering valuable user data.
3. Reward Distribution via Own Wallet: Using RICE Wallet turned a marketing payout into a user‑acquisition funnel.
4. Time‑Bound Urgency: A 20‑day window generated steady daily engagement without burning out participants.
5. Post‑Campaign Follow‑Up: ONUS continued to engage winners with VIP tier benefits, converting one‑time participants into long‑term traders.

CoinMarketCap’s later launch of CMC Launchpad-featuring wallet‑analysis filters to curb bots-demonstrates how the ONUS campaign helped shape industry best practices.

Quick Reference Checklist

• Campaign Dates: March1-March20,2022
• Total Prize: 75,000ONUS (~$50k)
• Winners: 5,000 (random draw)
• Eligibility: Add ONUS to CMC watchlist, follow ONUS socials, verify email, submit BSC address
• Distribution: RICE Wallet within 7 business days
• Key Platforms: CoinMarketCap, Telegram, Twitter, YouTube, Facebook, Instagram

Frequently Asked Questions

How were the 5,000 winners selected?

Winners were chosen through a random draw from all participants who completed every required step before the March20 deadline. The draw was conducted by an external audit firm to ensure fairness.

Do I still need a RICE Wallet to claim past rewards?

All rewards were distributed by April2022, so new claims are no longer possible. However, keeping RICE Wallet installed is beneficial for future ONUS promotions and trading.

Can I still trade ONON tokens on Binance Smart Chain?

Yes. ONUS remains fully functional on BSC, and it can be swapped on several DEXs such as PancakeSwap and integrated with RICE Wallet’s trading interface.

What was the purpose of linking the airdrop to CoinMarketCap?

CoinMarketCap’s massive user base offered massive exposure. By adding ONUS to the CMC watchlist, participants automatically discovered the token, boosting organic search rankings and brand recall.

Is the ONUS airdrop still relevant for new investors?

While the original drop is over, the campaign’s success illustrates ONUS’s community‑first approach. New investors can still benefit from the token’s current features, VIP tier discounts, and upcoming roadmap milestones.

Whether you’re a crypto hobbyist curious about past promotions or a marketer plotting the next big airdrop, the ONUS x CoinMarketCap case study offers a clear blueprint: pick the right partner, keep the entry steps simple, and turn a prize payout into a lasting user acquisition strategy.